谁帮俺翻一下下面这段话?The ﬁnal brand loyalty scores will be calculated by substituting their relative weightage in the above equation.The relative weightage of a brand with respect to the attributes are calculated by using the AHP

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谁帮俺翻一下下面这段话?The ﬁnal brand loyalty scores will be calculated by substituting their relative weightage in the above equation.The relative weightage of a brand with respect to the attributes are calculated by using the AHP
谁帮俺翻一下下面这段话?
The ﬁnal brand loyalty scores will be calculated by substituting their relative weightage in the above equation.The relative weightage of a brand with respect to the attributes are calculated by using the AHP model.Three Indian English newspaper brands are taken for study and their loyalty is measured by using the above loyalty index.The brand loyalty score of the brand ‘The Hindu’ is calculated by substituting their scores on the nine attributes in the above equation
The Hindu enjoys 65.01 per cent brand loyalty.Similarly,brand loyalty score is calculated for other two brands The New Indian Express and Deccan Chronicle.
Figure 4 illustrates the above measurement of brand loyalty index for a brand The Hindu
Similarly,loyalty index can be calculated for all other brands.
The New Indian Express is placed in the third position by scoring 13.09 per cent brand loyalty.
In the above examples,‘The Hindu’ brand has the highest brand loyalty score as it scored high on the attributes that have high influences on loyalty.For example,The Hindu brand scored high on the attributes of repeated purchase behavior (0.74) and functional value (0.73),which makes The Hindu brand have high brand loyalty.
In contrast,though Deccan Chronicle brand scored high in the price-worthiness factor (0.73),it has created less impact on loyalty as the price-worthiness factor has little impact on loyalty (0.033).
Both Deccan Chronicle and The New Indian Express brands should score high on the attribute of repeated purchase behavior.They could increase the repeated purchase by implementing customer franchise sales promotion programmes .
Both brands can devise a special loyalty programme for annual subscribers linked with benefits of offering free insurance scheme along with the subscription.The Hindu scores less in emotional value (0.08) when compared to other brands,sending alarm signals to the management.
So,if The Hindu brand wants to be a market leader,it should develop emotional bondage with customers to retain its market position.
CONCLUSION
Developing and sustaining the brand loyalty is the biggest challenge in the relentless competition market.Brand loyalty is a multidimensional construct.After having strong theoretical foundation this study has developed model for measuring brand loyalty including multidimensional constructs both attitudinal commitment and behavioral purchase loyalty.
The model proposed that involvement,perceived value,trust,customer satisfaction and commitment are having influencing power on the loyalty.
Relative weightage of the above attributes were mainly given importance in determining the loyalty score.

最后的品牌忠诚度计算分数将走过他们相对weightage在上述的方程式。品牌的相对weightage就属性是采用计算AHP模型。三名印度英语报纸品牌被研究和他们的忠诚是通过测量使用上述忠诚指数。乐谱的品牌忠诚度的品牌的印度教走过他们的分数的计算方法是用在九属性在上述的方程式
百分之65.01印度教的享受b...

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