英语翻译The earliest example of product placement in a computer or video game occurs in Action Biker (1984) for Skips crisps,a product by KP Snacks.Video games,such as Crazy Taxi (1999),feature real retail stores as game destinations.However,some

英语翻译The earliest example of product placement in a computer or video game occurs in Action Biker (1984) for Skips crisps,a product by KP Snacks.Video games,such as Crazy Taxi (1999),feature real retail stores as game destinations.However,some
英语翻译
The earliest example of product placement in a computer or video game occurs in Action Biker (1984) for Skips crisps,a product by KP Snacks.Video games,such as Crazy Taxi (1999),feature real retail stores as game destinations.However,sometimes the economics are reversed and video-game makers pay for the rights to use real sports teams and players.Today,product placement in online video is also becoming common.Online agencies are specializing in connecting online video producers,which are usually individuals,with brands and advertisers.
Consumer response and economic impact
As with any advertising,its effectiveness tends to be assumed because advertisers continue to use product placement as a marketing strategy.However,some consumer groups such asCommercial Alert object to the practice as "an affront to basic honesty"[ that they claim is too common in today's society.Commercial Alert asks for full disclosure of all product-placement arrangements,arguing that most product placements are deceptive and not clearly disclosed.It advocates notification before and during television programs with embedded advertisements.One justification for this is to allow greater parental control for children,whom it claims are easily influenced by product placement.
The Writers Guild of America,a trade union representing authors of television scripts,had raised objections in 2005 that its members are forced to write ad copy disguised as storyline on the grounds that "the result is that tens of millions of viewers are sometimes being sold products without their knowledge,sold in opaque,subliminal ways and sold in violation of government regulations.
According to PQ Media,a consulting firm that tracks alternative media spending,2006 product placement was estimated at $3.1 billion rising to $5.6 billion in 2010.However,these figures are somewhat misleading in PQ Media's view in that today,many product-placement and brand-integration deals are a combination of advertising and product placement.In these deals,the product placement is often contingent upon the purchase of advertising revenues.When the product placement that is bundled with advertising is allocated to part of the spending,PQ Media estimates that product placement is closer to $7 billion in value,rising to $10 billion by 2010.[
In a June 2010 research report,"PQ Media Global Branded Entertainment Marketing Forecast," the research firm reported that paid product placement spending – in television,films,internet,video games and other media – declined in 2009 for the first time in tracked history,as spending decreased 2.8% to $3.61 billion due to severe reductions in brand marketers' budgets resulting from the difficult economic environment.However,paid product placement is also one of the sectors poised for the most growth,with PQ Media predicting the 2009 figures to more than double by 2014,when product placement is projected to be a $6.1 billion market.

英语翻译The earliest example of product placement in a computer or video game occurs in Action Biker (1984) for Skips crisps,a product by KP Snacks.Video games,such as Crazy Taxi (1999),feature real retail stores as game destinations.However,some
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消费者反应和经济影响
如同任何广告,其效果往往是假定因为广告商继续使用置入性行销作为市场营销策略.然而,一些消费者团体这样的asCommercial警报对象,在实践上是“一个公开的基本的诚实”[,他们要求太常见的在今天的社会.商业警报要求充分披露的所有product-placement安排,认为大多数的产品体验是靠不住的,不是明显的披露.它提倡电视节目的通知前、中内含的广告.这是一个理由来允许更多父母控制的子孙,就是它宣称容易受置入性行销.
美国作家协会的,工会代表作者的电视剧本,在2005年提出了反对意见,其成员被迫写广告文案假扮成故事情节的理由,“结果是,成千上万的观众,也有时被卖的产品没有他们的知识,销售在不透明,潜意识的方式,畅销于违反政府法规.
根据PQ媒体、咨询公司,长期追踪另类媒体支出,2006年,置入性行销估计大约是31亿美元上升到56亿美元在2010年.然而,这些数据是有点误导媒体的观点在魁,今天,许多product-placement和brand-integration笔交易都组合

最早的例子中,置入性行销或电脑游戏发生在行动中,骑摩托车的人(1984)为翻斗车炸土豆片、一个产品由KP零食。视频游戏,如疯狂出租车(1999),真正的零售商店的特征作为博弈的目的地。然而,有时候是逆转,视频游戏制造商经济学支付权利使用真正的体育球队和球员。在今天,产品定位的在线视频也变得普遍。连接在线服务代理商是专业的在线视频生产者,它们往往是个体,与品牌和广告商。
消费者反应和经济影响...

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最早的例子中,置入性行销或电脑游戏发生在行动中,骑摩托车的人(1984)为翻斗车炸土豆片、一个产品由KP零食。视频游戏,如疯狂出租车(1999),真正的零售商店的特征作为博弈的目的地。然而,有时候是逆转,视频游戏制造商经济学支付权利使用真正的体育球队和球员。在今天,产品定位的在线视频也变得普遍。连接在线服务代理商是专业的在线视频生产者,它们往往是个体,与品牌和广告商。
消费者反应和经济影响
如同任何广告,其效果往往是假定因为广告商继续使用置入性行销作为市场营销策略。然而,一些消费者团体这样的asCommercial警报对象,在实践上是“一个公开的基本的诚实”[,他们要求太常见的在今天的社会。商业警报要求充分披露的所有product-placement安排,认为大多数的产品体验是靠不住的,不是明显的披露。它提倡电视节目的通知前、中内含的广告。这是一个理由来允许更多父母控制的子孙,就是它宣称容易受置入性行销。
美国作家协会的,工会代表作者的电视剧本,在2005年提出了反对意见,其成员被迫写广告文案假扮成故事情节的理由,“结果是,成千上万的观众,也有时被卖的产品没有他们的知识,销售在不透明,潜意识的方式,畅销于违反政府法规。
根据PQ媒体、咨询公司,长期追踪另类媒体支出,2006年,置入性行销估计大约是31亿美元上升到56亿美元在2010年。然而,这些数据是有点误导媒体的观点在魁,今天,许多product-placement和brand-integration笔交易都组合

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