foudation of marketing1a) Explain the main stages of the marketing planning process.Comment on the view that companies will derive as much benefit from the marketing planning exercise as from the marketing plan itself.1b) Discuss the role and limitat

foudation of marketing1a) Explain the main stages of the marketing planning process.Comment on the view that companies will derive as much benefit from the marketing planning exercise as from the marketing plan itself.1b) Discuss the role and limitat
foudation of marketing
1a) Explain the main stages of the marketing planning process.Comment on the view that companies will derive as much benefit from the marketing planning exercise as from the marketing plan itself.
1b) Discuss the role and limitations of the external analysis phase of marketing planning.Give examples.
AND either:
2a) Decisions on ‘distribution intensity’ have implications for decisions across the Marketing Mix.Explain this statement in the context of appropriate examples.
2b) Explain the difference between positioning and repositioning and discuss why marketing managers may regard repositioning a product necessary.Give examples.
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foudation of marketing1a) Explain the main stages of the marketing planning process.Comment on the view that companies will derive as much benefit from the marketing planning exercise as from the marketing plan itself.1b) Discuss the role and limitat
1a.第一点就是 翻开书P316 那个图,然后清楚写下来就好啦··
那个comment比较难啦,自己好好想想.
1b.书上P318.讲下external analysis的作用 然后缺点咯.再自己编个小故事来做example~
2a.分布密度什么什么联系到Marketing mix的place吧··没听明白Laura说什么··
2b.讲positioning&repositioning的分别,P120-124啊··
快点把分给我~不然我告诉Laura~

1a)解释的主要阶段的市场营销策划的过程。评论认为公司将中获得多大好处从市场营销策划的运动的市场营销策划本身。

讨论这个角色1b的优缺点和外部分析阶段的营销策划。给出事例。
,或:
2a决策的强度分布决定意义的在营销组合。解释这个声明的情况下,适当的例子。

再解释定位和定位之间的区别,讨论为什么市场经理可能认为复位产品的必...

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1a)解释的主要阶段的市场营销策划的过程。评论认为公司将中获得多大好处从市场营销策划的运动的市场营销策划本身。

讨论这个角色1b的优缺点和外部分析阶段的营销策划。给出事例。
,或:
2a决策的强度分布决定意义的在营销组合。解释这个声明的情况下,适当的例子。

再解释定位和定位之间的区别,讨论为什么市场经理可能认为复位产品的必要。给出事例。1a. 第一点就是 翻开书P316 那个图，然后清楚写下来就好啦··
那个comment比较难啦，自己好好想想。
1b. 书上P318。讲下external analysis的作用 然后缺点咯。再自己编个小故事来做example~~
2a. 分布密度什么什么联系到Marketing mix的place吧··没听明白Laura说什么··
2b. 讲positioning&repositioning的分别，P120-124啊··
快点把分给我~~~不然我告诉Laura~~~~

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