英译汉.通顺.London,18 September 2008th1ng,the award winning mixed media and animation studio,has created a short film to help raise the profile of London’s film industry and talent in the build-up to the London 2012 Olympic Games.The film was

英译汉.通顺.London,18 September 2008th1ng,the award winning mixed media and animation studio,has created a short film to help raise the profile of London’s film industry and talent in the build-up to the London 2012 Olympic Games.The film was
英译汉.通顺.
London,18 September 2008
th1ng,the award winning mixed media and animation studio,has created a short film to help raise the profile of London’s film industry and talent in the build-up to the London 2012 Olympic Games.The film was commissioned by London Development Agency and overseen by Film London.
The clip,first shown at the Beijing 2008 Olympic Games,promotes London’s creative industries to international business audiences.It will be screened nationwide and worldwide as part of London Development Agency’s wider campaigning initiative.
The brief was to make a promotional film that embodied the edge and glamour of London.The film had to showcase the wealth and breadth of London’s creative expertise and reaffirm its world class reputation for combining quality and skills with high end innovation.
The production features sequences of iconic London themes and highlights the city’s cultural diversity.Directing the film was th1ng’s Martyn Pick.
5 minute long,the film uses a distinct artistic approach to capture the essence of London.It portrays a slice of London life,depicting a number of its typical inhabitants,including City boys,fashionistas and a rock band.
The main idea is based around the journey of a free newspaper,which is folded into the shape of a boat and floats along the river Thames.
Live action sequences are the core of the film and these are enhanced by a range of effects including a series of time lapse,motion blurs,and light variations.
Most of the film was shot in HD although some scenes were treated with Minidv and then blown up to create a smeary motion blur.The sequences were edited in Final Cut Pro and compositing was completed in After Effects.After Effects was also used to do transitions while other elements were created in 3D Studio Max.Corel Painter was used for hand painting into live action.
The ad heavily relies on Pick’s “fine art” credentials to hand paint images into the texture of live action.The hand painting technique was used to artistically capture the essence of London.
The film was entirely storyboarded,directed,edited,and composited in-house at th1ng.
Martyn Pick,th1ng’s director said:“Our main challenge was to use a distinct artistic approach to create a film which captures the timeless feel and essence of London.Hence,we relied on unique painterly manipulation of live action”.
David Adam,Head of Emerging Markets at the LDA,said:” When you see London you recognise it instantly as one of the world’s most vibrant and creative cities and the leading location for business,investment and tourism.Through this film more people across the world will see what London has to offer.”

英译汉.通顺.London,18 September 2008th1ng,the award winning mixed media and animation studio,has created a short film to help raise the profile of London’s film industry and talent in the build-up to the London 2012 Olympic Games.The film was
伦敦,2008年9月18号
th1ng ,获奖的媒材和动画工作室,创造了一个短片,以帮助提升伦敦的电影业人才,建立以2012年伦敦奥运会.这部影片是由伦敦经济发展署和监督的电影伦敦.
剪辑,首先表现在2008年北京奥运会,促进伦敦的创意产业国际商业受众.这将是全国和世界各地放映的一部分,伦敦发展机构的更广泛的竞选活动的倡议.
简短是作出宣传片体现了优势和魅力伦敦.这部电影已经向我们展示了财富和广度伦敦的创意专门知识,并重申其世界一流的声誉相结合的质量和技能的高端创新.
生产功能序列伦敦标志性的主题,突出了城市的文化多样性.导演这部影片,是th1ng的马丁选择.
5分钟长的电影采用了独特的艺术方法,捕获的本质伦敦.它描绘一片伦敦的生活,描绘了一些典型的居民,包括城市男孩,时尚和摇滚乐队.
其主要思想是基于旅程的免费报纸,这是折叠形状的船和花车沿泰晤士河.
生活行动的核心序列的电影,而这些是加强了一系列影响,包括了一系列的时间间隔,运动模糊,和轻的变化.
大部分的电影被射中的HD虽然有些场景处理的MiniDV然后炸毁创建smeary运动模糊.序列编辑在Final Cut Pro和合成完成了后遗症.后遗症也被用来做过渡,而其他要素创造了三维工作室最大.的Corel Painter用于手工绘画到生活的行动.
该广告严重依赖于选择的“美术”证书交给油漆图像的纹理生活的行动.手绘画技术被用来捕捉艺术的本质伦敦.
这部影片完全是storyboarded ,导演,编辑,和复合内部在th1ng .
马丁匹克,th1ng的主任说：“我们的主要挑战是利用独特的艺术方法来创建一个电影抓住了永恒的感觉和精神实质,伦敦.因此,我们依靠独特的绘画手法的生活行动“ .
大卫亚当主管新兴市场上的LDA ,说：“当你看到伦敦你立即承认它作为一个世界上最充满活力和创造性的城市和主要位置商业,投资和旅游.通过这部影片更多的人将在世界各地看到伦敦所提供的.