wolf46来翻译第一部分...How To Develop A Successful Advertising CampaignIn case you missed it the single key word in the above title is "successful." It's no problem to develop an advertising campaign for any business. Anyone can do it. What se

wolf46来翻译第一部分...How To Develop A Successful Advertising CampaignIn case you missed it the single key word in the above title is "successful." It's no problem to develop an advertising campaign for any business. Anyone can do it. What se
wolf46来翻译第一部分...
How To Develop A Successful Advertising Campaign
In case you missed it the single key word in the above title is "successful." It's no problem to develop an advertising campaign for any business. Anyone can do it. What separates success from failure is doing it correctly. That's what we want to explore in todays article.
I've said it before and I'll say it again; and if you're a regular reader of this site you may get tired of hearing it. In order for adverting to be successful it must be an investment, not an expense. That simply means that advertising must produce more potential customers who buy something than the advertising costs the company. Advertising cannot create a financial drain on your business.
One of the major problems most small businesses encounter is that advertising often takes some time to work and we live in a world of "immediate gratification." We are entirely to impatient to let the advertising seeds grow our customers. We want to plant the seeds in the morning and have a full crop by mid-afternoon. That rarely happens in business. Customers need time and exposure to your business before making the decision to do business with you.
The other part of the advertising time equation is that your competitors are also advertising to your customers. Some are going to decide to shop there instead of with you based on the competitive advertising message. Others may not need your product today but are planning on it down the road. They may begin looking at ads far in advance of their actual purchase. If you aren't there they are going to miss your message. A consistent advertising message must be available to your customers.

wolf46来翻译第一部分...How To Develop A Successful Advertising CampaignIn case you missed it the single key word in the above title is "successful." It's no problem to develop an advertising campaign for any business. Anyone can do it. What se
怎样实施成功的广告活动
如果你漏掉了标题里成功这个词,那么在任何行当里做广告都不是问题.每个人都可以做,想成功就得做好.这也是我们在今天的文章里要探讨的.
我曾经说过,现在还要这样说,如果你经常浏览这个网站,你也许会听烦了.想要让广告成功,首先得把它当成一种投资而不是花费.意思很简单：你的广告带来的潜在客户所产生的盈利必须超过广告的费用.不能让广告太烧钱.
小本经营者遇到的最主要的问题就是广告要见效需要时间,而我们生活在一个“立即满足”的世界里.我们完全没耐心看这广告得种子成长为客户.我们想早上播种,午后收获满地稻谷.这种事很少发生.客户在决定和你做生意前,需要时间和接触到你的生意的机会.
另一个广告时间等式是你的竞争对手也在向你的客户做广告.在看到吸引人的广告消息后,有人会决定去他那消费而不是你这.也有人也许暂时不需要你的产品,但正在计划将来可能会用到.他们也许会再他们实际购买前很久就开始关注广告.如果你当时没有投放广告,他们可能不会了解到你产品.一个持续的广告必须得让你的客户能够看到.