求大神翻译,不要网上的翻译,拜托: 汽车新产品定价策略研究 摘 要：近几年来,随着我国国民经济求大神翻译,不要网上的翻译,拜托: 汽车新产品定价策略研究 摘 要：近几年来,随着我国国民

求大神翻译,不要网上的翻译,拜托: 汽车新产品定价策略研究 摘 要：近几年来,随着我国国民经济求大神翻译,不要网上的翻译,拜托: 汽车新产品定价策略研究 摘 要：近几年来,随着我国国民
求大神翻译,不要网上的翻译,拜托: 汽车新产品定价策略研究 摘 要：近几年来,随着我国国民经济
求大神翻译,不要网上的翻译,拜托: 汽车新产品定价策略研究 摘 要：近几年来,随着我国国民经济的快速发展,人民的收入和生活水平发生了翻天覆地的变化,消费观念的转变也在加快,汽车作为非奢侈家用品的观念正在普及,对于汽车的需求会越来越大,极大地刺激了汽车市场的发展.因此制定一个合理的定价策略,有利于促进销售、获取利润、补偿成本、提高汽车企业的竞争能力,同时又能考虑到汽车消费者对价格的接受能力. 针对新车车定价问题,在查阅了大量国内外相关文献后,鉴于以往研究主要集中在定价策略和影响汽车定价的因素方面.本文通过选取了2013年新上市一款家用中低档车型——奇瑞艾瑞泽7.通过对艾瑞泽7的分析,详细的介绍了产品定价策略的具体应用.本文以此为例分析了他的定价策略,指出了其定价策略上的一些值得借鉴的方法.它采用了以客户为导向的设计理念,参观了有关竞争对手的价格,确立了以竞争市场为目标的定价原则,针对可能的目标客户推出了强有力的价格,最终取得了令人满意的销售情况. 研究汽车新产品定价的意义在于使汽车企业提高自身竞争力,可以帮助企业适应如今国内汽车行业内的激烈竞争,以便于能更好的把握时代潮流,让企业能够与时俱进,进而可以扩展汽车产品企业自己的业务,可以提高汽车企业自身的竞争能力,更能增加自身的收益. 关键词：定价策略 汽车定价 竞争 定价目标

求大神翻译,不要网上的翻译,拜托: 汽车新产品定价策略研究 摘 要：近几年来,随着我国国民经济求大神翻译,不要网上的翻译,拜托: 汽车新产品定价策略研究 摘 要：近几年来,随着我国国民
Automobile new product pricing strategy research pick to: in recent years, with the rapid development of the national economy, people's income and living standard, great changes have taken place in the change of consumption idea is accelerated, the idea of automobile as a luxury home products are popular, demand for cars will be more and more big, has greatly stimulated the development of the auto market. So set a reasonable pricing strategy, promote sales, profit, compensation costs, improve the car enterprise competition ability, while considering the automobile consumer's ability to accept the price. According to new car pricing problem, after reviewed a large number of related literature at home and abroad, in view of the previous research mainly concentrated in the pricing strategy and factors that affect car pricing. This paper selected the 2013 newly listed a household low-standard cars - chery YiRuiZe 7. Through the analysis of YiRuiZe 7, detailed introduces the specific application of product pricing strategy. As example, this paper analysed the pricing strategy, and points out its some worthy of reference method on the pricing strategy. It adopts the design concept of customer oriented, visited on competitors' prices, establish the principles of pricing targets in a competitive market, in view of the possible target customers introduced a strong price, finally achieved satisfactory sales. Study the meaning of the new product pricing is to make car enterprises improve their competitiveness, can help enterprises to adapt to the fierce competition in the domestic automobile industry, now in order to better grasp the trend of The Times, make enterprise can keep pace with The Times, which can extend the enterprise own business automobile products, can improve the competitive ability of auto enterprise itself, more can increase their income. Keywords: pricing strategy car pricing competitive pricing targets