英语翻译Or as Weibo user Tong Xi,a marketing manager at the popular magazine Cosmo Bride,put it,“A beautiful day begins with a bottle of Shuhua Milk?So embarrassing,it not only smashed the brand’s image but destroyed ‘Transformers:Dark of t

英语翻译Or as Weibo user Tong Xi,a marketing manager at the popular magazine Cosmo Bride,put it,“A beautiful day begins with a bottle of Shuhua Milk?So embarrassing,it not only smashed the brand’s image but destroyed ‘Transformers:Dark of t
英语翻译
Or as Weibo user Tong Xi,a marketing manager at the popular magazine Cosmo Bride,put it,“A beautiful day begins with a bottle of Shuhua Milk?So embarrassing,it not only smashed the brand’s image but destroyed ‘Transformers:Dark of the Moon.’”
Sirena Liu,founder of entertainment company Filmworks China,a company instrumental in placing the products in the action franchise,said that when Meters/Bonwe first approached her about placing a product in a Michael Bay movie,“Transformers:Revenge of the Fallen” was at postproduction stage.Liu managed to arrange for the brand’s logos to appear in the film for a one-time fee via digital insertion.
“It was the only chance if they wanted to do any placement — in postproduction via a computer,” she explained.
For Chinese brands,investing in Hollywood movies can be risky business if the prime target audience is Chinese.There is no guarantee,for instance,that the movies will even be shown in Chinese theaters.Hollywood films that run afoul of Chinese censors are routinely barred from cinemas,and there are a limited number of slots available for non-Chinese movies.
Other problems persist,particularly when it comes to the naivete of some Chinese companies about Hollywood production.
“The industry [in China] is really fluid and flexible.There are no established mechanisms,no established procedures,” said Marshall,the Burbank product-placement expert.
“I had one brand that was going to spend some ungodly amount of money on a movie that was already three-quarters in production.Somebody [in China] was telling them:'We can do it.' And there was no way it could be done.”

英语翻译Or as Weibo user Tong Xi,a marketing manager at the popular magazine Cosmo Bride,put it,“A beautiful day begins with a bottle of Shuhua Milk?So embarrassing,it not only smashed the brand’s image but destroyed ‘Transformers:Dark of t
Or as Weibo user Tong Xi, a marketing manager at the popular magazine Cosmo Bride, put it, “A beautiful day begins with a bottle of Shuhua Milk? So embarrassing, it not only smashed the brand’s image but destroyed ‘Transformers: Dark of the Moon.’”
或是比如微博用户,桐溪——流行杂志《时尚新娘》的营销经理,说道,“美好的一天从一瓶舒化奶开始?如此尴尬,它不仅打破了品牌的形象,也破坏了《变形金刚：月黑之时》的形象.